John Isted
John Isted, bookseller at the Golden Ball against St. Dunstan's Church in Fleet Street.
A Dictionary of the Printers and Booksellers who were at Work in England, Scotland and Ireland from 1668 to 1725, by Henry Plomer (1922)
ISTED (J.), bookseller in London, Golden Ball against St. Dunstan's Church in Fleet Street, 1711–25. He was advertising books in the news sheets of 1711, and was still publishing in 1725 when he issued the Miscellaneous Works of Dr. William Wagstaffe. [Nichols, Lit. Anecd. I. 323.]
Notes & Queries "London Booksellers Series" (1931–2)
ISTED, JOHN. He was dealing in medical books from his shop at the Golden Ball, between St. Dunstan's Church and Chancery Lane End in Fleet Street, as early as 1709. He was still carrying on his business there in 1734, though Plomer carries his account no farther than 1725. In 1730 he also acquired the business of Samuel Crouch, in Paternoster Row.
—Frederick T. Wood, 29 August 1931
ISTED JOHN. We can extend his date even further than 1734. W. G. B. Page, in his article on Booksellers' Signs in Fleet Street, records John Isted as late as 1737, and I have a note of a farce, 'The Eunuch,' published by him (N.D. 1737). He was one of those booksellers who dealt in patent medicines, and freely advertised Dr. Nelson's Famous Compound.
—Ambrose Heal, 31 October 1931